How healthy is your Google Business Profile?
Get an instant health score for your Google Business Profile — reviews, photos, info and the gaps costing you calls. Free, instant, no signup.
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What is a GMB audit tool — and why run one?
A GMB audit tool (Google My Business audit tool) checks how well your Google Business Profile is set up and optimised for local search. Most profiles quietly lose customers because of missing photos, too few reviews, wrong categories or incomplete information — and owners never realise it. This free Google Business Profile audit scores your live profile out of 100 and shows you exactly what to fix.
Running a free audit takes ten seconds and tells you where you stand against competitors, how many calls you may be missing, and the fastest way to climb the Google Maps “Map Pack” — the top 3 results that win most local customers.
What your free audit reveals
A clear, honest look at your Google Business Profile — and exactly what's costing you customers.
Health Score /100
An instant, honest score of how strong your profile really is.
Review Gap
How your reviews stack up against what competitors have.
Photo & Info Gaps
Missing photos, website, hours and details that cost you rankings.
Missed Calls Estimate
A realistic idea of the calls you could be losing every month.
Category & Setup Check
Whether your profile is set up to rank for the right searches.
Free Fix Plan
A personalised plan to fix the gaps and get more calls.
Your score in 10 seconds
Enter your business
Type your business name and area — that's it, no signup.
Get your score
We check your live Google profile and score it out of 100 instantly.
Fix & grow
See exactly what's holding you back — and get a free plan to fix it.
GMB Audit Tool — FAQs
Common questions about auditing your Google Business Profile.
A GMB audit tool (Google My Business audit tool) checks how well your Google Business Profile is set up and optimised. Ours instantly scores your live profile out of 100 based on reviews, rating, photos, business info and more, then shows exactly what's holding your rankings back.
Prefer we just do it for you?
Skip the DIY. Get a full done-for-you Google Maps growth plan from our team — starting with a free, detailed audit and a clear path to more calls.
The health score is based on your public Google Business Profile signals (reviews, rating, photos, info). The “missed calls” figure is an estimate to illustrate the opportunity — not a guarantee.